Editing a WordPress site with Yoast SEO is a great way for creative writers to get good ranking with Google and other search engines. Google is not God and Yoast SEO is not the “end all and be all” for sites, however, it is the plug-in we have on The Creative Exiles (TCE), so that is why I am writing this article. Personally I like Yoast SEO and find it easy to work with. I have studied it in great detail and find it is very beneficial for creating good posts.
Editing a WordPress site is not an easy job when there are multiple users, for each author has their own preferences on how and what to edit, so, the editor has to become familiar with each author as to what they want or need. Some people think the editor is stifling their work- only because they do not understand the technical side of editing, and others prefer to have the editor worry about the SEO side. As an editor it is my responsibility to do the best I can to help our authors.
Yoast SEO regulates what each post contains as far as density of keyword or keyword phrases, images, alt text, meta description (snippet), and word count. On a site that has multiple users, such as TCE, it is imperative that an editor reads each post and edits posts that need a better ranking for SEO purposes. An editor should not change any text an author has written, to do so would change the voice of the author and would be unethical – it is a firm policy at TCE to not touch an author’s text without their permission and only for grammar and spelling.
At TCE the editors work on the Yoast SEO technical side, verify that categories are correct, and check to make sure tags are entered. A TCE editor will make sure the post gets as many ‘Good’ points as possible.
The following content analysis tips show what a TCE editor will strive for to assure an author (and the site) receives the best possible ranking in Google, Bing, or other search engines.
The Content Analysis appears under each post in the edit box. Following is a sample from a Green post:
OK SEO score No outbound links appear in this page, consider adding some as appropriate.
Good SEO score This page has 0 nofollowed internal link(s) and 2 normal internal link(s).
Good SEO score The text contains 1198 words. This is more than or equal to the recommended minimum of 300 words.
Good SEO score The length of the meta description is sufficient.
Good SEO score The images on this page contain alt attributes with the focus keyword.
Good SEO score The keyword density is 0.5%, which is great; the focus keyword was found 6 times.
Good SEO score The focus keyword appears in the first paragraph of the copy.
Good SEO score The meta description contains the focus keyword.
Good SEO score The page title has a nice length.
Good SEO score The focus keyword appears in the URL for this page.
Good SEO score You’ve never used this focus keyword before, very good.
TCE has a lot of very good poets, and they know what type of poem they are writing (free verse, sonnet, rhyming verse, etc.), so they know which categories to use. The same is true for our creative writers and fiction writers.
Some of our authors know enough about Yoast SEO to edit the tech side. Some authors prefer to just write and let an editor worry about the SEO tech side. Either choice is fine.
Editing a WordPress site with multiple users is a wonderful and rewarding experience for me.
© 2017 Phyllis Doyle Burns
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